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Hello and welcome to The Magellan Network Show. Today, I want to discuss the difference between needing a brand-new strategy versus simply executing better on what you're already doing. I recently spoke with a successful advisory team that was feeling stuck and eager to ignite growth, which sparked this discussion.
They were quick to suggest new tactics—social media, seminars, digital marketing—but as we talked, I started wondering: is it really about doing more, or just doing better?
In this episode, I also discussed the following:
(05:42) The massive difference between growth and popularity
(07:41) What advisors should consider before chasing new marketing tactics
(09:39) What better execution could do for your business
(15:23) Are you building a business or just a following?
(16:22) A test to see if you’re focusing on what works