4 Ways of Reframing ANY Conversation

You know that moment when you feel stuck in a conversation you don’t wish to have, right?

The stomach tightens, the throat feels tense, the mind starts racing. The other person is harping on a point you no longer wish to debate. The vehemence of the indiviual’s argument is making you uncomfortable. You want to shift gears – but in that moment it simply seems impossible.

We could certainly just tell the other person that we don’t want to talk about whatever it is we’re talking about any more. The straight-shooting approach. We could exit the conversation altogether by excusing ourselves. The avoidance approach.

Or we could reframe.

Elegantly, invisibly reframe.

An expert reframer takes a comment or idea that’s “on the table” and shifts it in a new direction. S/he does so by asking a question. The question is strategic, and the nature of the question will redefine the flow of the conversation, going forward.

Conflict cannot survive without your participation.” ~ Dr. Wayne Dyer

The best part of an elegant reframe? The technique we use as we reframe is entirely invisible to the other person. We know that we’re strategically shifting a conversation, yet our conversation partner merely hears us asking a very pertinent question.

We reframe instinctively all the time. At times we get lucky, and our question really does steer the conversation in a helpful direction. Expert reframers doesn’t rely on luck. They know what sort of reframing techniques work well – and they makes a deliberate choice.

Reframing questions are your most powerful tool for shaping ANY challenging conversation. Here are my 4 favorite ones. There are more, of course.


I live in Hollywood/Florida. In the face of lots of new real estate development, the debates between the development advocates and those who wish to stop new development are fierce and relentless in my town. I will use this context for our reframing examples.


  • Sample Statement: There is way too much new building construction going on in our town! 
  • Reframing Question: How does the volume of construction in our town compare to the volume of construction in other large coastal towns around the country?  
  • Benefit: We take a narrowly focused conversation and invite a broader reflection, with a larger context. 


  • Sample Statement: Developers just want to make money, and they don’t care about what they destroy along the way! 
  • Reframing Question: What is one specific example of something a developer has done in our town that does not sit well with you? 
  • Benefit: We take sweeping generalizations and invite a more focused reflection. 


  • Sample Statement: All these new developments change the character of our city and destroy everything that is charming and unique here.
  • Reframing Question: What would happen if we stopped all new development and kept things just as they are?
  • Benefit: We invite a deeper reflection upon the rationale for a controversial decision or action. 


  • Sample Statement: These new developments are simply not compatible with the character of our town.
  • Reframing Question: What changes to zoning or building design would make new development less intrusive to the character of our town? 
  • Benefit: We stop persistent complaining by inviting helpful and constructive suggestions. 

These techniques look easy in writing – they are a little tougher to execute in the middle of a conversation, on the fly. They will begin to feel more effortless after repeated practice in a whole slew of different situations.

The following tips will help you to reframe with finesse. Remember – there are many situations when your most powerful choice is to claim your perspective and engage in a robust debate. When we reframe, however, we choose to steer away from a conflict or a moment of “feeling stuck.” We decide to not debate the same point, yet again.


We reframe because we wish to steer a conversation in a new direction. An emotional response to a comment we just heard, a sarcastic aside, a derogatory body movement – they all keep us stuck in the present conversation. Have your emotional response but do not show it when you are reframing.


You may be highly skilled at paraphrasing, validating or summarizing. These are powerful conversational tools. They do, however, inherently return to something that was just said in the conversation. When you want to shift a conversation, don’t use these techniques. Go straight to your reframing question.


When we reframe a conversation, we want to do so efficiently. Don’t babble, don’t elaborate, don’t ask the same question three times over. An effective reframing question is succinct.

The reframing techniques we just reviewed are disarmingly simple. Their beauty and power rests in the fact that they, when deployed with strategic intent, always change the course of a conversation.

They do it with invisible elegance. Nice, right?

Go ahead, reframe freely. Reframe often. Do it well.

Related: Connecting With the Transactional Alpha Exec