The New Environment of Effective Marketing

Recorded by: Brad Swineheart

Effective marketing can take an advisor’s practice to new levels—but what does that look like with the many redefined styles of marketing?

In this episode, Brad Swineheart is joined by Rebecca Hourihan AIF®, chief marketing officer at 401(k) Marketing to discuss how advisors can invest their time into their digital reputation without losing sight of the importance of nurturing their relationships.

You will learn:

  • Why advisors should start by identifying three business goals and create a marketing strategy around those goals
  • What advisors should invest in for new business growth opportunities in a hybrid environment
  • The first step to take in marketing to your target audience
  • And more!

Related: Don’t Be the Hero Advisor