You know exactly how you can transform your client’s life. But you just can’t seem to find the right words to tell them how. Sound familiar?
In this episode, Matt Halloran talks to Derek Pollard, PhD, MFA, a leading content specialist and copywriter and the founder of Constellar Creative. Derek shares why writing with empathy, or “listening outward,” is key to sharing your expertise and empowering your audience with even greater confidence, clarity, and assurance.
Derek discusses:
- The importance of teamwork to the writing process
- The power of silence: how to rise above the noise by “shutting up and listening”
- How to take greater control of your voice and enhance client communication
- Why he believes “content is queen”
- And more
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