Generation Xers are a Financial Advisors’ Dream – so why are they being left out?
In this episode, Kirk and Matt, Gen Xers working in the marketing space for financial advisors, are finally exposing a significant hole in the industry – Marketing to the Forgotten Generation – Generation X!
Gen Xer’s are the first generation to start figuring out the idea of work-life balance, and more and more of them are entrepreneurs, but no one is marketing to them to help them prepare for retirement.
In this episode, you will learn:
- What being from Generation X means
- Why it is essential that advisors start paying attention to Generation X and how can they reach them
- What do Gen Xers want from a financial advisor
- And more!
Tune in now to hear the story that no one else is talking about!
Related: Advisors Need to Market Themselves Better with Kurt Ohlson