The right mix of reputation marketing strategies, such as target marketing, hosting a podcast, and even getting paid to speak at events, all work together to bring more right-fit prospects into your business.
In this episode, Bill Cates is joined by Malcolm Ethridge CFP®, CRPC®, Executive Vice President and Financial Planner at CIC Wealth Management. Malcolm discusses how his reputation marketing efforts have changed his business dramatically over the last six months, including how he has continued to get qualified prospects contacting him because of the reputation he has created in a very specific target market.
Malcolm discusses:
- Why he chose to target the technology market––and what specific value he brings to clients
- How his reputation within the market benefits his business
- How much easier it is to get referrals by focusing on a narrow target market
- Two strategies which played a significant role in building his business reputation