Retirees & pre-retirees are among the biggest and the most challenging markets to sell to. Why? Because they’re more skeptical when it comes to investing their money.
They fear being cheated or scammed out of their hard-earned life savings. Life without money is unthinkable to them. That is why you must understand how crucial trust is to them. You need to work hard to build credibility throughout your marketing.
Once the retirees see that you understand their pains and have their best interest at heart. It’s hard to lose. You’ll be positioning yourself as their trusted advisor for years to come… And clients will come to you in an overflow through referrals… In this episode, you’ll find time-tested ways to sell to this tricky yet gigantic market of retirees & pre-retirees… Plus, I’ll also share a breakdown of how you can use email marketing to attract more of your dream clients on autopilot…
Ready to close clients with deep pockets? Listen now!
Show highlights include:
- How to use email marketing to grow your business by another $100,000: A Step-by-Step Guide (0:56)
- Figuring out what your #1 marketing objective is (hint: it’s not getting people to pull out their credit card…) (2:18)
- How to calculate exactly how many email subscribers you need to land a client (3:50) 10 tried-and-tested ways to get a steady flow of email subscribers (4:31)
- The only 2 things you need to add an extra $100k to your bottom line (4:57)
- How to know if your Offer or Audience sucks (5:39)
- Why being honest and transparent pays off with retirees more than any other market… (You’ll lose them if you treat them like your other prospects…) (6:08)
- Reason why you need to act like a “Rude African Safari Guide” if you want your market to trust you with their hard-earned money. (7:18)
- The last and the most essential “credibility” check your prospects do before they buy… (If you lose 90% of the “almost confirmed” sales, this could be why…) (10:23)
- Use this overlooked “In-depth content” system if you want to convert a bigger chunk of the retiree market (12:01)
- Steal this “Obscure targeting” method to sell to the wealthiest investors who are willing to pay top dollar for your services… (16:12)
- Why sharing your knowledge with retirees is the best way to build bonds and sell more with ease (This positions you as their trusted advisor for years to come…) (18:13)