Here’s a content hack to drum up more leads that nobody talks about.
And only 1% of salespeople do this RIGHT.
If you want to maximize the power of LinkedIn for social selling, try this…
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲 𝐬𝐡𝐚𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬.
But, there’s a catch…
Don’t send content too early in the relationship – that’s a rookie mistake.
Instead, wait until you’ve had a brief exchange of messages, so it comes across as genuine and not desperate.
When you find content that’s highly relevant to their business goals or interests, send it with a personalized message like:
“𝐇𝐢 [𝐍𝐚𝐦𝐞], 𝐈 𝐜𝐚𝐦𝐞 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 [𝐭𝐨𝐩𝐢𝐜] 𝐚𝐧𝐝 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐲𝐨𝐮 𝐦𝐢𝐠𝐡𝐭 𝐟𝐢𝐧𝐝 𝐢𝐭 [𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠].”
It’s a simple, quick way to stay top of mind and provide value without asking for anything in return.
Remember, the key is to give value without being annoying. Which can sometimes feel like an art form.
When you do this right, it will pay off tenfold.