Big companies spend thousands on marketing and PR strategies. How can smaller companies leverage effective PR strategies without the big price tag?
In this episode, Matt Halloran talks to Megan Carpenter, CEO and co-founder of FiComm, about the role of public relations in advisor marketing. Megan reveals the differences between PR on social media and in the news. Plus, some of the best PR strategies to promote your practice on a realistic budget.
Megan discusses:
- How to increase your visibility across different platforms through a human connection
- Why local news isn’t the best option for financial advisors to advertise to prospects
- 3 easy tips to start generating a media presence without spending thousands of dollars on a PR team
- And more
Related: What Do Your Clients Actually Want? 8 Mindsets That Transform Conversations With Colleen Bowler