While technology can make our marketing efforts much more efficient, it can also make it feel less authentic. Few things turn a prospect or client off quicker than inauthentic marketing. Just inserting “Hi ” at the beginning of an email isn’t going to cut it anymore (in fact, people are starting to cool on personalization in general).
Related: One Thing to Add to Your Goals This Year
So how can you make sure your connections with prospects and clients are authentic this year? Click below to download my presentation from the T3 2018 conference and find out (no email required).