There are two types of advisors when it comes to social media: the ones that get it and the ones that need to be convinced.The ones that need convincing throw up all kinds of smoke screens: their clients aren’t on social media, plus they’re too busy anyway and not convinced of the ROI of social for business development.However, the ones that get it are using social networks to increase their visibility online, attract talent and knowledge to their business and deepen the engagement with their existing clients. And as a result, their practices are growing.In an article I wrote for Advisor.ca, I featured three advisory practices that get social networking and are growing their businesses as a result. They are:
1. Desmond Chow at ATB Securities
2. Lorne Marr and Chantal Marr at LSM Insurance
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Key Takeaways
Here are some of the key takeaways from their online successes:
Dedicate time each day to engage in social networks, at least 30-60 minutes. You need to invest consistently over time in adding value to your social networks in order to get results. Don’t bother starting if you’re not going to stick with it. Content sharing is a powerful strategy for being visible and adding value to your networks. Yet, content curation and creation is a constant activity that requires your attention and resources. Content isn’t only about writing articles. Video, especially professionally crafted video, can be very powerful. Don’t think narrowly in terms of the ROI of social networking, but think broadly about the marketing, PR and business development benefits that include improving relationships with existing clients, attracting talent to your practice, growing your networks and gaining actionable knowledge.
