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Are you thinking about outsourcing your marketing?
Handing off all of your marketing tasks and shutting the door might sound tempting.
But, that is not the way to make the most of your relationship with a marketing agency.
I like to create a partnership with my clients. We help you, but we also need you to help us.
It’s like Jerry Maguire said, “Help me help you!” (Such a great movie.)
One of my most important pieces of advice - share your ideas!
No matter how long you work with a marketing agency, you will always know your company and clients better than them.
I have been working with one client for 15 years and two others for 13 years. I would never pretend to know everything about their companies (though I do know a scary amount!).
That’s why I am always eager to hear my clients’ ideas for:
* Timely social media topics
* Evergreen blog topics
* A book
* Promotions
* Swag
* Videos
The more people brainstorm, the more ideas are shared, and the better the concepts will be.
You never know who will think up the best marketing idea ever!
Related: Get Them in the Room: Proven Webinar Marketing Tips That Drive Attendance