You Found Your Niche ... Now, How Do You Attract Them? with Lacey Langford

Found your niche? Well done! Now, how do you attract this audience and accelerate your influence?

In this episode, Matt Halloran speaks with Lacey Langford, AFC®, the founder of The Military Money Expert® and the host of the Military Money Show. Lacey reveals the strategies she uses to tap into her niche –– the military community –– and how she has accelerated her influence through podcasting, conferences, blogs, and more.

Lacey discusses:

  • What it means to have “zinging moments” with clients
  • Why she calls podcasting her biggest marketing arm
  • How few listeners can also have a major impact on your business
  • How to build a community that attracts COIs, fellow experts, and prospects

Related: Cybersecurity for Advisors: How To Protect Your Reputation and Client Trust With Sid Yenamandra