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I recently made a big, fat, rookie mistake in an advertising campaign. The mistake?
I tried to justify an objection I imagined my ideal customers had… except they didn’t have this objection and the advertising copy completely backfired on me.
But you know what?
Since I suffered the humiliation of this mistake, you don’t have to.
When you listen to this episode, you’ll hear the full story about this foolish mistake, including the exact marketing and persuasion laws I violated.
Best part?
After listening to this episode, you might even be able to double what you currently charge to your clients.
Listen now.
Show highlights include:
- The weird way the chart of my progressing grip strength can teach your business about achieving slow, steady, and consistent growth (1:37)
- How I made more from one email campaign than most advisors can even dream about making in an entire year (5:32)
- Please learn from this foolish advertising mistake I recently made with a campaign so you don’t repeat it. Listen to (10:16)
- How “over-persuading” can cause an almost closed client to ditch you for your biggest competitor (12:03)
- The “state it and shut up” secret for turning your exorbitant prices into a reason prospective clients want to hire you (13:53)
Related: Are You Stuck in Success? Why Most Advisors Plateau—and How To Break Through