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Most financial advisors have been sold a lie from so-called marketing experts that causes you to waste your time for no results, fills you with frustration, and makes the already tough job of growing your business infinitely more difficult…
The lie?
Educating, teaching, and "giving value" in your marketing. While this might seem like a strategy that works, it collapses immediately when you think about it.
Here's why:
When you're teaching and "giving value," you're activating the logical side of the brain, not the emotional side. But the emotional side is the one that buys and invests in anything.
That's the bad news.
The good news?
In today's show, you'll discover how you can get better results than the so-called marketing experts and 3 marketing shifts you can implement this week that will improve your marketing across the board.
Listen now.
Show highlights include:
- Why listening to so-called marketing experts is particularly lethal for financial advisors (1:18)
- How teaching in your marketing makes prospective clients run away and hand their money to another advisor (1:59) '
- The only 2 things that causes the human brain to take action that reveals why teaching is not an effective marketing strategy (4:37)
- 3 marketing shifts to make in your business (and I'll be floored if following these 3 shifts doesn't radically improve your marketing performance) (6:45)
- The "Trans" mistake almost every financial advisor makes that stifles their marketing efforts (16:04)
- 4 real life ways to frame your "comprehensive financial plan" that your prospective clients actually care about (16:45)
Related: I Was Wrong About Using Artificial Intelligence For Marketing