Do you have lots of great content ideas rattling around in your brain - but are't sure what the best direction is for publication?
We dive into this question in Episode 45 as they discuss the advantages and disadvantages of white papers vs books.
Matt has published 2 books, and Kirk has authored over 20 white papers, and both can highlight that each option is circumstance dependent.
Related: 5 Questions Advisors Ask About Connecting with HNW Prospects
If this is your first foray into publication, we discuss that a white paper is an ideal starting point... and just may get you that book deal you're looking for!