Over the past few years, communication strategies for financial services professionals have changed dramatically, especially with modern marketing tools, like social media.
In this episode, Matt Halloran talks to Ray Hennessey, the president & CEO at JConnelly, a leading public relations firm in the financial services industry. Ray provides insight into how advisors can improve their PR to combat industry misinformation and build deeper client relationships.
Ray discusses:
- The biggest marketing challenges for today’s advisors
- How being unapologetically yourself enhances your PR
- How to overcome the imposter syndrome and market with confidence
- Why the future of financial services is more about relationships than products
- And more
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