How to Magnetically Attract Fans With Purpose-Driven Brands

Define your WHY, weave it into your brand’s DNA, and the rest will follow.

Because purpose-driven brands = magnetically attracted brand lovers

In this episode, Matt Halloran talks to Brent Baldwin, founder of NYOO Agency, fractional CMO, and a 2020 Cult Brand Honoree. Brent explains how you can easily articulate a vision, mission, and purpose that makes your ideal clients fall in love with your brand.

Brent discusses:

  • How to figure out your WHY by embracing silence
  • Key marketing lessons from the world’s biggest cult brands
  • How to create a bold brand statement that resonates with your ideal clients
  • Reasons to draw “for” and “against” lines based on your brand’s purpose
  • And more

Related: The Virtual Business Model: Growing Your Practice in the 21st Century With Derek Notman