Drew Force is the founder and creative director of Force Brand Design, a brand development agency in Portland, OR. Drew has been helping people and companies go beyond storytelling to tell the truth for decades.
In today’s episode, Doug and Drew discuss marketing – where they both see the industry doing well, and where they see room for improvement. They also discuss
- Why it is important to be deliberate with the language you use
- Why you should think beyond investable assets when identifying your ideal client
- Why it is important to find and define your purpose
- How to think about and clarify what makes you unique
- Drew’s Short Form Bios™, and how they help tell a more personal story
- What does it mean to “tell the truth” in marketing
Resources: Force Brand Design