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Should you be charging for financial planning—and if so, how much? For many advisors, the idea of charging directly for their advice brings up a whole lot of questions (and maybe a little head trash). In this episode, I’m joined by Jacqueline Bradley and Ben from MindShift Financial Coaching to unpack what it actually looks like to move from “working for hope” to confidently charging for the value you provide. We’re talking pricing, positioning, separating planning from AUM, communicating your value, and even how to approach existing clients when you’ve been providing planning for free.
In this episode you will learn:
- How to determine what to charge for financial planning without overcomplicating your pricing.
- How to clearly separate financial planning from investment management and other transactional services.
- How to communicate your planning charge with confidence and position the value beyond the financial plan itself.
- How to begin introducing planning charges to prospects and existing clients without changing your entire business model overnight.
If charging for financial planning has been on your mind, this episode will give you practical language, a new way to think about your value, and some simple first steps to get started. And if you’re ready for more support, MindShift Financial Coaching offers both a self-paced Financial Planning School and a live cohort beginning October 21st. Efficient Advisor listeners can receive 10% off either option—head to the show notes or visit the Resources page at theefficientadvisor.com for all the details.