Your prospects care about who you are, not just what you know. Do you know how to show them your true self on social media?
In this episode, Matt Halloran talks to Fereshteh Fattaahi and Ben Daron of Advisor Roots. Fereshteh and Ben prove that being yourself online doesn’t have to be scary, nor does it need to be done with perfection. They also discuss what advisors can gain by showing their true selves, how to get started on social media, and reasons to say no to using canned content.
Fereshteh and Ben discuss:
- The biggest marketing mistake that today’s advisors are making
- The future of social media marketing, post-lockdown
- Why they feel strongly against advisors using pre-made marketing solutions
- Why creating interesting content about yourself is easier than you think
- And more