Do you want to have a content marketing plan that captures your voice, attracts ideal clients, and grows your practice?
In this episode, Matt Halloran talks to Olivia Luper, the founder and chief content writer at Lexicon Content Development. Olivia shares how she helps advisors create authentic content for their website, social media, and email campaigns –– all of which work together to turn prospects into clients.
Olivia discusses:
- Every reason to say yes to niche marketing
- How Olivia creates content that radiates with the advisor’s personality
- Ways to tweak canned content to suit your brand messaging
- Potential reasons why your content isn’t getting you leads
- And more