The Inevitability of Decreasing Fees Is a Myth

Charge what you're worth. Here’s what’s happening in the real world:

  • Charge what your market will sustain.
  • Raising fees for outstanding service won’t scare away your ideal clients.
  • Be willing to say no to requests for fee reductions.

  • Click the image to listen and learn more.


    Related: Why You Need to Segment Clients by More Than AUM