Trending
The single most effective, fulfilling, and fun way to market your financial services is by leveraging the incredible powers of niche marketing.
But if you're like most advisors, you go about picking a niche in a completely backwards way, burning out before getting any real traction, and giving up way too soon.
That's why I recorded this episode.
If you listen to it, then implement what's discussed, I have no doubt that niche marketing will become at least 10X easier, 10X more profitable, and even 10X more fun.
Best part?
Nothing about it is difficult. Especially when compared to what you've been doing up until today.
Stop playing the marketing game on expert difficulty.
Listen now to lower the difficulty to easy.
Show highlights include:
-
The single dumbest way to pick a niche (and why nearly every financial advisor messes this up) (0:32)
-
3 questions to ask when picking a niche to make it 10x easier (and a rarely mentioned 4th question that pours gasoline on the fire) (1:50)
-
Why picking your niche like you pick food from a menu is completely backwards and only causes frustration and wasted opportunity cost (2:22)
-
The #1 cause of financial advisor burnout that nobody talks about and is easily avoidable when you follow the advice given at (5:58)
-
The secret that separates advisors who build amazing businesses very quickly from financial advisors who have to grind and hustle and never reach the upper echelon of success (7:26)
-
Why leveraging "homophily" (a fancy sounding word with a simple concept) will forever change how you see, and profit from, niche marketing (10:28)
-
4 weird ways to "borrow" credibility from people and experiences your niche naturally likes and trusts (13:14)
Related: This Separates Ethical Advisors From Manipulative Ones