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Do you know exactly who you're trying to reach, or are you heading out into the world without a clear target?
In this episode, Kristin walks through a practical framework for identifying your ideal client before you build your opportunity list.
Listen in to learn how to narrow down your ideal client from your existing book of business, why focusing on problems instead of dollar amounts is a game changer, and how aligning your personal connections with your firm's strengths can unlock more natural and productive conversations.
Kristin shares:
- Why clarifying your ideal client comes before building your list.
- How to use existing clients as a starting point.
- Why personality and values fit matter as much as financials.
- How natural markets and existing relationships can guide outreach.
- Why focusing on client problems beats chasing a dollar amount.
- How greater clarity makes outreach strategies easier to execute.
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