My corporate sales journey taught me to do the opposite of everyone else, which worked extraordinarily well. At the time, I wasn’t familiar with branding or marketing but did accept my new name, ‘a breath of fresh air.’ But somehow, I was stopped upon hearing the entrepreneurial environment requires a similar mental outlook when we desire to build a robust audience and clientele. We are to find our purpose and passion and stick to them. We also need to be adept and ready to do the opposite upon learning better ways.
Those dependent upon a steady revenue stream do not always have the time to do what needs doing. And for others, it can be simply overwhelming to learn and implement everything we hear. But should we adapt the spirit of learning from those who are already knowledgeable, it becomes a game-changer.
Game Time!
I encourage you to take a serious look at a matter that is turning into game time for those willing to listen and potentially participate! You may register by clicking this link.
In the traditional space, sales and marketing are far apart, creating uncertainty for folks who need to know the better strategies for the other discipline. An entrepreneurial endeavor requires we become savvy about many business areas, employ people, or hire out help. Networking and communicating to attract attention online are sales and opportunity enablers. Not everyone is up for the game of ‘Do Or Dare.’
I met Julia Nimchinski, who impressed me with her wealth of knowledge about business development, marketing, and sales. Julia shares her story for you to consider whether you will do the opposite and whether you are ready for game time.
Origins of HYP (Aug 10-20)
Entrepreneurs find gaps in a market and, if they’re lucky enough, skate to the puck, but usually, they get checked to the boards.
The story of HYPCCCYCL reflects a Mobius strip or “infinite loop” of the customer journey. It’s a symbol of the brand and homage to M.C. Escher, who pushed the limits of visual geometry.
The 3 “C”s represent customers, competitors, and company, displayed in the prevailing GTM Model by Kenichi Ohmae, Japanese Organizational Theorist.
Visionary entrepreneur, Julia Nimchinski, hired bestselling author Justin Michael initially as a “voice of the customer” within an ambitious B2B startup she created called RevGarage, a product hunt for sales methods.
What was the result? Thousands of CXOs were tractor-beamed into RevGarage at a $2 CAC. Julia is a former CMO, Gen-Z Whisperer, and the rock n’ roll to his country (a former VP of Sales).
This experience disrupted Justin’s thinking; he then turned around and hired Julia to rebrand Salesborgs.ai fully.
The collective morphed from an SDR-oriented community to a revolutionary, “Tesla of B2B,” RevOps collective featuring the world’s first-ever Technology Quotient Test.
She repositioned him effectively as a provider of GTM consulting for CEOs which elevated his personal brand.
Epiphany. To disrupt the industry, they needed to disrupt themselves.
She began to cross-train on sales which quantum leaped her understanding of the customer journey.
He injected marketing skills to spike sales process effectiveness.
This transformation happened so fast that Julia boldly began cold calling, and Justin was analyzing site data in Google Analytics like an old pro before you know it.
Julia invented HYPCCCYCL stunned that there had never been a platform where various functions switched lives and roles for interactive GTM skill-building.
Identifying a chasm in the market, she invited Justin to help her cross it. They co-founded a disruptive startup where he heads up revenue efforts.
Kicking out a GTM agency was phase one. Holding genre-bending, hybrid esports events is a logical phase two.
Instead of a pure cold calling (single function) game, Julia pulled a page from the Marketing T-Shape and created a T-Shaped GTM Tournament across functions.
The GTM Games™ was born under the auspices of “x-function, x-train.™” Like the Winter Olympics and CrossFit, all the research points to cross-training as a powerful determinant of faster learning curves.
What was really broken in the space of e-learning for B2B? Knowledge transferred statically only retains at 20%. The market is over-saturated with passive edutainment.
There was no way to gain hard skills without years of apprenticeship. How could one learn by doing over the internet?
Esports smacked them right in the face.
The Learning Pyramid (NTL) exposes a commonly held myth: it doesn’t take 20K hours to find initial proficiency at a skill – that’s for mastery. Learn more by clicking this link to review the website.
Julia and Justin invite you to watch, hear, and learn from the sales and marketing leaders in a highly innovative game-time that is bound to motivate!
Sales Tips: Are You Ready To Do The Opposite?
- Admit to what you need to learn and take the time to do so.
- Learn from those who have the experience you admire.
- Listen to podcasts, read articles, and watch intriguing videos to up your game.
- Being ready to do the opposite of your usual will dramatically expand your knowledge base.
- Becoming adept at doing the opposite will enable you to build a more robust audience.
- On social media platforms seek to connect with those who do the opposite.
- Have conversations with new connections to see if you may collaborate.
- When possible, convert the tedious into game time!
- Enthusiasm for what you do attracts a larger clientele.
- Celebrate Success!
Related: Are You Willing To Change?