As founder and CEO of Logica Research, Lilah is driven to help organizations use research to better engage with customers. To shed a contemporary light on engagement, Koski has authored the Koski Research Engagement IQ, a proprietary measurement system that assesses the public's sentiment of a company. The Index shows that engagement is tied to bridging the emotional connection with customers to concrete behaviors such as posting about you online. Logica Research thrives on asking great questions. Results from the firm's great questions have been published for her Fortune 1000 clients in the largest media outlets in the world, including the New York Times, The Financial Times, The Wall Street Journal, CNN and USA Today in addition to other business and non-traditional media such as Mashable, TechCrunch and GeekWire. Learn more here.