Writing Copy in a Post-Truth World

Back in 2016, Oxford Dictionary made “post-truth” its Word of the Year.

Remember all the hullabaloo about that? In some circles, you’d’ve thought the world was about to end. What ground do we have to stand on if truth doesn’t really matter?

According to Oxford, post-truth refers to the condition in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.'”

According to Donnie, this applies to the opinions and positions of individuals in addition to public opinion.

In other words, facts are less persuasive than stories.

YOUR story (your experience + perspective + wisdom) is what will attract your ideal clients and resonate with them in a way that makes you the obvious solution for their situation.

Not just “facts.”

Keep this in mind next time you ask ChatGPT to help you write something.

Have a productive day!

Related: Is It Really True that “Facts Tell, Stories Sell”?