Why Female Advisors Can Give Up Masculine Traits for Success

For years, women advisors have had to adapt to a world of warriors and hunters. Now is the time for us to release our masculine qualities and let our feminine strengths come out. I have been competitive since I came out of the womb, or at least as far back as I can remember.  As I grew, my drive and desire to compete and BEAT the competition (no matter the environment) drove me, and in many ways, served me well.  

But now that I am choosing to let go of the hunter/warrior inside me, depending less on my learned qualities and more on my feminine strengths, have I lost my edge?

As a woman in finance, we have had to adapt to a world of warriors and hunters. Sometimes what drove us was a need to prove our worth.  To prove to ourselves and those around us that we are just as good if not better than our male counterparts, yet in doing so, we often relinquished our true strength.

Shifting my energies from the masculine to the feminine was a process that sometimes scared the bejesus out of me because I felt like I was letting go of a lifelong friend. A companion that helped me overcome challenges in a male-dominated world and always had my back.

My warrior self was my partner who would kick my rear end when it seemed I was slacking off or feeling sorry for myself (not to mention others’ rear) or give me a big push when I wasn’t pushing hard enough to WIN. 

Now I’m asking myself WIN WHAT? I had always perceived the feminine qualities as being a bit mushy, weak, unproductive, and overly sensitive (Oh yeah, I too was a victim of public pressure and limited societal beliefs).

But I have since made the shift to become my authentic self, with constant vigilance monitoring my behaviors and actions, I began to experience the incredible benefits of being me, the real me, the feminine me.  The compassionate, warm, soft (okay, still working on that word) caring woman I am, and I have to admit, IT FEELS GOOD.

As I allow my feminine qualities to show up, this new me permeates all aspects of my life, and even my kids started to notice.  I’ve become more precise and focused at work, understanding what I wanted with no old scripts influencing my decisions.  Even my vision of the future changed as I became more transparent to myself and others.

All of a sudden, I was allowing the world to unfold rather than control my surroundings. I was no longer envious when I would read a competitor’s email or website. I no longer saw them as competitors but fellow champions of the same cause.  

While I still set business goals, I don’t let those goals define me or predicate my activities.  I no longer push my business (a warrior tendency) but attract business (a feminine trait), and it feels genuine.

I now feel confident saying that my feminine side is my best side. It’s what fuels me, inspires me, and motivates me daily; without it, I am just half a woman and not the best I can be.  

Using my feminine self, I now know my true purpose in life and allow that purpose to fuel my business growth.  

Do I ever get anxious and worry about my progress? Sure, but then I remember that it is just the old warrior gremlins trying to speak out, and I quickly close my eyes and remind myself what I am called to do as a woman. When you embrace your true purpose, your potential will be limitless.

Is it time to re-evaluate your priorities and embrace your true purpose as a female advisor? Today women have options on how they show up in the industry. At femXadvisor, we have a new model for women with the coaching, tools, and a proven business framework to propel female advisors toward growing a thriving & life-giving practice their way.

Related: Capture Generations Of Women With Your Brand