I was on a call yesterday, with a senior team and the CMO said to me
"we cannot seem to interact with prospects and clients in the same way we did"
and
"people are not picking up emails, newsletters or taking cold calls like they once did"
I wonder how many of you reading this are finding this?
Afterall, there has been a perfect storm of the internet, social media, mobile and Covid-19.
(Read more about it in this blog, Marketing's big short! where I liken the current crisis in marketing to the financial crisis of 2007–2008 that was triggered by the United States housing bubble.)
If you are finding this, then maybe you need to look as social selling.
Now Imagine .....
How about if I said, I can take you to a place where all your prospects hang out, would you go?
I can pick you up in the car tomorrow and you can hang out there having conversations with them.
When you arrived, what would you do?
Grab a coffee and go up to the first one and start a conversation? Of course you would.
Or would you walk in and say "buy my stuff, because we are great". Of course you wouldn't, as somebody would call security.
That's the difference. Selling on social is ...... social. You have conversations with people.
You don't go up to people and pitch to them as people will call security.
The great thing about social is that there is no "prime selling time (PST)", you can have as many conversations as you want. One of my customers, does his prospecting between putting the kids to bed and when he goes to bed.
It's time to bring your demand generation into the second decade of the 21st century and it's time to "start fishing where the fish are" ...... on social.
Related: Why You’re Not Crushing It on Social