The Complete Brand Anatomy for Advisors With Monica Fawn


A brand is more than a website and a logo.

Does your brand communicate your “why”? Does it spark an emotional connection that gets prospects excited to work with you? 

In this episode, Matt Halloran talks to Monica Fawn, CEO and brand consultant at Onthentic and the host of the Brand Anatomy podcast. Monica unpacks what an ideal brand looks like and how to build brand gravity to attract and retain ideal clients.

Monica discusses:

  • Common mistakes that lead to mediocre brands
  • How to approach the branding process if you don’t know where to begin
  • The RED (Reputation, Experience, and Distinction) branding framework
  • Five levels to building trust through the brand trust pyramid
  • And more