Most people know that every business needs a website. It provides a platform for your customers to find your brand, view your services and work with you. But what many people don't realize is that a website needs content. Not just landing pages and homepage copy, but blogs and long-form content too. Your business's blog is what brings value to prospective customers and encourages them to continue their journey with your brand. The problem is that managing content can be confusing. Even if you're publishing blogs on a predictable schedule, finding time to write, edit and post them is tough to balance with the rest of your duties. This is why you need a content management system.
What is a CMS?
Content management systems (CMS) are designed for just that: managing content. They're created specifically to be user-friendly and to streamline the process of writing and posting content to your website. With a CMS, you can write content, design content pages and schedule posts all within your management system. It's a one-stop content shop! Aside from streamlining the content process, there are plenty of other benefits to using a CMS in your business. Let's take a look at some of the most common ones.
Allows Multiple Users
Odds are you aren't the only person creating content for your website. Even if you are the only writer, you're probably not the only person responsible for actually putting blogs on the internet. The beauty of a content management system is that you can add multiple people to the platform without compromising productivity.
For example, everyone who writes blogs can be added to the CMS so they can create posts directly in the platform. This way they're saved and ready to go when it's time to publish. Additionally, everyone who might have to publish a post at some point can be added so they have access when they need it. No more waiting on one person to push content onto the web!
Makes Changes Easy
Nobody's perfect. Sometimes mistakes get published or a design just doesn't work out on-screen how it did in your head. With a CMS, you can easily make design changes to one or multiple content pages at once. For example, if you've decided to change the font style on all your blog posts, you can do this in your CMS settings instead of having to go into each individual post. This can save you tons of time and hassle.
Don't Have to Understand Technology
As we mentioned earlier, CMS software prides itself on being user-friendly. This means it's typically designed for users who have little to know advanced knowledge of technology or website management. So even if you're intimidated by your website or have a third-party maintaining it for you, you can still be in charge of your content.
The idea behind a CMS is that everything is intuitive to the users' needs. Drag-and-drop options are common, as well as typing directly into templates. The buttons are all easy to understand and processes are made as simple as possible.
Makes Site Maintenance Simple
If you are managing your own website, then you might notice some general maintenance tasks pop up every now and then. The beauty of a CMS is that all of your content pages are built on the same basic architecture. So it's easy to go in and make repairs or changes to the framework of your site without compromising all of your blog posts. Just like design, you can even make batch changes to content pages based on the basic architecture of those posts. Again, this saves tons of time and hassle.
Keeps You In Control
Most importantly, with a CMS, you're still in control of your content and your website. You don't have to go through the lengthy process of interviewing and evaluating outside companies who might not truly understand your brand. Instead, you can be the owner of everything on your business website.