We’re taught in business school that business has one purpose: to make money. In fact, this has been the traditional wisdom for centuries.
But we live in different times now.
While a business has to make money to survive and thrive, nothing is more damaging to a business than to operate under the assumption that its sole purpose is to make money.
Related: The Most Expensive Gap In Your Business Today
In this video Barry talks about the real purpose of your business.