“Just declaring a niche is not going to be sufficient. There has to be an experience that reflects that.”
We have to admit it; we’re huge fans of Mark Tibergien and everything he does for this industry. So today we’re very excited to have him as a guest on the Becoming Referable podcast.
Mark is the CEO of Pershing Advisor Solutions and was previously a principal at Moss Adams as well as president of a nationally recognized bank and consulting firm. He has been recognized throughout the industry as an influencer (named The Most Influential Person in Financial Services in a 2017 Investment Advisor survey), a pioneer (named to InvestmentNews ’ Icons & Innovators list in 2016), and leader (honored with a Lifetime Achievement Award by Private Asset Management in 2015). Mark is also a columnist and the author of four books on strengthening advisory practices.
In this episode, we pick Mark’s brain about what makes – and will make – advisors and their firms stand out to prospective clients. We dissect important concepts like niche and branding, the common challenges in defining these things. Mark tells us why creating a culture based on clearly defined values is one of the most important responsibilities of a firm’s principal and shares his own approach to doing just that.
As always, we tie all of this back to the direct impact on referability. Mark’s insights and advice are well-studied and apply universally, to firms large and small.
We hope you enjoy the conversation as much as we did!