Written by: Haider Ali
Brands around the globe have moved to Instagram as it helps them expand their business. But you have recently been creating relevant quality content with little to no engagement. As a business, you might be wondering why your content is not being liked or shared as it used to.
Thank the ever-changing Instagram algorithm. Instagram algorithms keep on changing and are no longer chronicled. The new algorithm is hurting businesses as followers and users on Instagram are not seeing their posts regularly.
The new feed update has allowed users to select their desired algorithm for posts as per their preferences. As a business, the utmost priority is to target as many audiences as you can. But even with the update, most users are using the default news feed which has forced brands to rethink their strategies for targeting audiences.
How is the algorithm working?
Instagram itself is a business and how does it generate revenue for itself? By keeping users for a maximum amount of time on the application. But it is not Instagram that keeps the audiences engaged, but Influencers and businesses. In 2016 Instagram revised its algorithms and that it would prioritize posts that interest the users. The algorithm ranks posts on the following factors.
- Interest: It displays content relevant to the type of posts you have recently engaged with.
- Timing: Instagram will always prefer new posts over older ones.
- Engagement: Accounts that you usually interact with or watch are prioritized over others. The number of likes in this matter can help. You can also buy Instagram likes (UK) for a little boost.
- Followers: The more people you follow, the less are the chances you might be seeing content from the same creator frequently.
The real question remains how to beat this algorithm as a business and target your desired audience effectively. Below are some tips and approaches you can use to beat the algorithm.
1. Using reels
Recently, TikTok has been gaining a lot of fame and audience engagement due to its short and entertaining videos. To counter that Instagram introduced reels and has been working on making their video better. As a business, you should be going for reels to beat the algorithm.
Currently, reels of all accounts are visible to all users, which means you don't need to follow an account for their reel to be suggested to you. As a business, it would help you attract more followers to your profile and will help make your posts, stories, and reels engaging.
2. Keeping users engaged
Instagram will always prioritize posts that will keep its users engaged on the application for a longer time. As a brand, you should be focusing on creating posts, stories, or carousels that would compel your followers to comment and like them.
Q&A sessions, conducting live videos, and answering followers back on Direct Messages (DM) are great tools to increase engagement. Remember, the number of likes on your posts determines the ranking of your posts among interested users. Thus, you can also buy Instagram likes (UK) to increase interactions on your posts.
3. Exemplary Content
What attracts a user to follow or like any posts? That is right, the right content. Content plays a major role in the success of an Instagram account. You should aim at creating the most creative content to allure people into engaging with it. As per Instagram, the ranking of your posts depends upon the quality of your content.
As we all know, Instagram is highly visual that means for better content, you need better photos. Capturing pictures with great color combinations, and eye-striking landscapes will make users stop their scrolling and appreciate your efforts. This will ultimately, bring your posts to the top as per Instagram's algorithms.
4. Being Consistent
To be successful in any industry, consistency remains the key. The same applies to branding on social media. As a business, you must be posting images, stories, and reels regularly so that your followers get to see fresh and new content daily.
The algorithm prioritizes stories and posts that users view and interact with every day. Hence, if you are not consistent in posting as a business this may decrease your engagements and hurt your business in the long run.
5. Keeping track of trends
Trends are a great way of engaging with new followers and existing ones. Trends that are ongoing around the world are liked and imitated by different users on social media platforms. Keeping track of these trends as a business can put you way ahead. Creating reels and stories about relevant trends not only helps engage with your followers but will attract new followers who follow the same trend.
Hashtags are very effective in keeping track of trends. Users around the world use the same hashtags so that other people can identify that they are following the same trend. You can also create unique hashtags that help users recognize you and the type of your business. As a business, you can use these trending hashtags which will increase engagements of your posts drastically and bring your posts to the top of the news feed.
6. Use an Influencer
Influencers are users on Instagram who have a large follower base. These accounts post and engage millions of users daily. As a business collaborating with an influencer or using them to advertise your brand will surely help your business.
When an influencer mentions you on their posts, their followers might see your product or profile. This will lead to more and more people checking into your posts and stories. Influencers help businesses increase their sales and attract more people. This again helps Instagram think that your posts are relevant and prioritizes them on your follower's feeds.
Instagram has done wonders for most businesses due to its large user base. However, due to its algorithm, many brands were finding it hard to reach their desired audience. The above-mentioned techniques will surely help your business maximize its reach.