4 Marketing Strategies To Attract and Retain Millennial Clients


Marketing tactics don't always have to require the most complex ideas or high budgets.

In this weeks video Samantha Russell, Chief Evangelist for Twenty Over Ten and FMG Suite goes over 4 low-cost, easy to implement marketing strategies that you can use to retain and attract millennial clients today.


So tip number one is to offer alternative billing or fee structures. This is sort of a no brainer. Anyone who reads the news or who is involved in any kind of subscription service knows that subscriptions particularly have really overtaken our daily lives. And Millennials were one of the biggest age groups to adopt this early on. So for Millennials, we are used to paying. . .

And I say we because I'm a Millennial myself for most things in subscription models, and it is becoming prevalent in every single industry. Your own fee structure should often be able to mimic what people can find in other areas of their life. So there's a lot of different ways you can do this. Obviously, it doesn't mean that you need to offer this exclusively as a subscription base, but having it as an option is going to be more enticing. Here's a great example from RLS Wealth Partners, where they have two different fee models.

Okay, the second thing that you can do is to add live chat to your website. So this is really more for the prospects who are checking out your firm. Millennials want immediate answers. They don't want to have to fill out a form and wait for a week or a couple of days for a response. Being able to chat with somebody live is a huge, huge benefit when they just have a quick question and they're not yet ready to maybe schedule a full meeting with your firm. So there's a lot of different companies you can use to do that. Here's an example of how it displays, so you can see there's a little box in the right hand corner. Someone lands on your site, it sort of pops up and invite them to chat with you. And even if you don't have the bandwidth to have somebody live Manning live chat all day long. There's really great responses that you can auto populate for really popular questions, so maybe somebody saying something like Hi. Do you work with people who do X or Hi? Do you have a minimum assets under management threshold? You can kind of pre populate the most popular questions you expect to receive and then have your bot auto give those answers. So adding live chat is going great way to attract more millennials.

Okay, number three, provide more what we call DIY resources. So do it yourself. Resources. And the reason is is so popular is because for many millennials they are used to going to the Internet, doing a Google search or looking things up on YouTube and trying to figure it out on their own first before they go and look for a professional to help them. So by having a blog post, how to do X or five ways to simplify Y, you're going to appeal to them by giving that information away for free. But you can always at the bottom of every one of those DIY resources. Have something that says struggling to implement the on your own or have more questions. Our team is here to help and have that call to action be to connect with your phone.

Okay, and number four, offer a texting opportunity or offered a text with your clients. So there's still so many firms out there that do not allow their advisors to text with their clients for many different reasons. Often compliance. But if you are able to offer it and there's a lot of services out there that can make it really compliant and allow it to be all archives texting is such a great way because people want to be able to just again going back to live chat. Get that quick communication. So having something where you can say and if you have any questions, just shoot me. A text is going to appeal to millennials very much. If you found these four tips helpful in the examples that we shared, give this video a thumbs up and make sure you subscribe because every single week we share a new video just like this to help you market your firm better.