Unique Content Drives Advisor Conversions with Teresa Leno

Teresa Leno is the Founder of Fresh Finance, a financial services industry publishing company specializing in enterprise content creation and deployment for advisors.

Doug and Teresa talked about how they co-developed Advisorpedia’s newest product, The Advisorpedia Content Engine, that provides advisors access to personalized content they can use as their own and share with clients.

They discussed:

  • The need for advisors to engage with content that helps them and their clients grow
  • Teresa’s background in the industry and the idea behind her platform
  • How financial content can drive more leads to financial advisor’s sites
  • The types of content financial advisors should be using to their advantage
  • What benefits FreshFinance brings to the financial industry 

Related: The Impact of Content Marketing and How to Get Started