Through Innovation and Simplicity, New Strategies Bring Positive Returns in Down Markets with David Wood

David Wood is the Vice President of Fixed and Fixed Indexed Annuity sales at Lincoln Financial Group: a firm that has been helping millions of people plan, protect, and retire for over a century. 

In this episode, David presents the new innovative crediting strategies offered by Lincoln Financial Group in its fixed-indexed annuity portfolio. These strategies address consumer sentiment, offering growth potential combined with 100% downside protection. They also discussed:

  • The customer sentiment shift to investments that offer an equal mix of growth and protection.
  • Research and development considerations: analyze the marketplace with a focus on retail clients, financial professionals, and enhancing our current portfolio.
  • Introduction of Dual Trigger and 1 Year S&P 500 10% Daily Risk Control Trigger account options.
  • Lincoln's decision to launch new strategies: addressing concerns of consumers sitting in cash, meeting the demand for protection, and aligning with market trends.
  • Differentiation from competitors through innovation, simplicity, predictability, diverse allocation strategies, and commitment to clients.
  • Concrete action steps for financial professionals: prioritize solutions that offer protection, and utilize allocation strategies to move clients forward - leading to higher client retention and referrals.

Resources: Subscribe to Lincoln's Market Intel Exchange, the chartbook that keeps you informed on the most notable economic and market insights from the quarter.

Related: Potential To Be Positive – Even When Markets Are Negative

A fixed indexed annuity is intended for retirement or other long-term needs. It is intended for a person who has sufficient cash or other liquid assets for living expenses and other unexpected emergencies, such as medical expenses. A fixed indexed annuity is not a registered security or stock market investment and does not directly participate in any stock or equity investments, or index. 

Lincoln fixed indexed annuities are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, and distributed by Lincoln Financial Distributors, Inc., a broker-dealer. The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so. Contractual obligations are subject to the claims-paying ability of The Lincoln National Life Insurance Company.

Lincoln Financial Group is the marketing name for Lincoln National Corporation and its affiliates. Affiliates are separately responsible for their own financial and contractual obligations.

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