Great ideas are those that address real needs and necessities for consumers. Great ideas require lots of courage and faith.
In this episode, Matt Ackermann sits down with Phil Lubinski and Raymond Lucas to discuss the idea behind the lifetime income model. Phil and Raymond developed a financial planning model that changed the way advisors work with their clients. The trio talk about this model and how it transitioned from a great idea to a successful tool.
Phil & Raymond discusses:
- What the Lifetime Income Model is and how it works
- The ideation process of the Lifetime Income Model
- How clients reacted to the introduction of the model
- What they would have done differently in the creation of the model
- And more