The Art of Securing and Excelling in Podcast Appearances

Anyone can be a guest on other people’s podcasts. But not everyone is a great guest or appears on the right podcasts. 

But that’s a skill set that can be learned. 

In this episode, Matt Halloran talks to Chloé Moore — financial advisor and co-founder of Financial Staples.  With a track record of hosting and being a guest on loads of podcasts — in addition to being named one of Investopedia’s 100 Top Financial Advisors in each of the last four years — Chloé’s got the lowdown on not just earning podcast spots, but also making sure she’s delivering a worthwhile experience for listeners. Now, you’re about to discover how she naturally attracts podcast invites that build credibility, audience, and community. 

Matt and Chloé discuss:

  • Understanding the different motivations for being a guest beyond just growing your business (think building credibility, expertise, and community)
  • Strategies for getting asked to be on podcasts
  • Tips for preparing for a podcast interview, including knowing the audience, reviewing questions in advance, and having pre-game rituals
  • Questions to ask yourself before accepting an invitation to appear
  • Why hyping up your guest is mutually beneficial  
  • And more

But as far as getting on a podcast…you really need to think about ‘What’s the purpose?’” ~Chloé Moore

Related: Navigating the Advisor’s Journey to Independence