How to Add Ideal Clients by Getting Personal with Drew Force

Drew Force is the founder and creative director of Force Brand Design, a brand development agency in Portland, OR.  Drew has been helping people and companies go beyond storytelling to tell the truth for decades. 

In today’s episode, Doug and Drew discuss marketing – where they both see the industry doing well, and where they see room for improvement. They also discuss 

  • Why it is important to be deliberate with the language you use
  • Why you should think beyond investable assets when identifying your ideal client
  • Why it is important to find and define your purpose
  • How to think about and clarify what makes you unique
  • Drew’s Short Form Bios™, and how they help tell a more personal story
  • What does it mean to “tell the truth” in marketing

Resources: Force Brand Design