Such a delicate thing.
So many people want to so badly.
And it’s needed in every industry, professionally and personally.
But when is it too much?
At what point do we turn the person off.

I’ve been thinking about this a lot over the past year.
We’ve had more time to be on our machines, skimming our many feeds.
Both for work and personal purposes.

Celebrities pay their publicists to keep them relevant.
I get that. 
And the ones we love seem to stay interesting.

I follow my friends on Insta because I care about them and enjoy keeping up to speed.

But what about for professional purposes?
It seems as though I see the same people over and over touting every single move they make.
Post after post.

Chuck Daly, the mastermind of the Detroit Pistons, left after 9 years at the helm.
That’s a long time for a basketball coach to be anywhere.
He won two NBA titles there. 
He let the Bad Boys be great.
The city of Detroit was devastated when he left. 
He simply explained, they’re tired of hearing my voice. It’s time for them to hear new ideas. 

In the movie, ‘This Is it’, the musicians keep starting the song too quickly in rehearsals. 
Michael Jackson made them do the opening again and again until he got them to perfection.
He wanted the song to simmer a bit before anyone heard his voice.
His musical genius made him everlasting.
The slow burn.

I could fill a shopping cart with things my old boss and mentor at Schwab taught me.
But sitting at the top was a saying that lives within me.
Be Bright, Be Brief and Be Gone.

… and leave them wanting more.

Think about that when you’re sharing.
Is it valuable? 
Is it about others as well?
Is it helpful?
Or is it just about you?

Don’t let people press the dreaded “stay connected but stop seeing posts" button.

Be here for the long haul.
Figure that out.


Related: Time