Is It More Beneficial To Invest in Credentials or Marketing?


Recently, many people have been marginalizing earning professional credentials, and suggesting advisors should instead focus their time and money on marketing. Here’s why I say, “Not so fast…”

  • If you put in the effort to learn and apply the information related to earning many professional credentials, you will be a much more helpful advisor to your clients, making those credentials invaluable.
  • Courses, such as the RICP® offered by the American College, are taught by industry luminaries, and you can leverage their depth of knowledge to grow your expertise.
  • Take advantage of the help Ash Brokerage offers to advisors who want to enroll in American College’s RICP® course and become a more confident and competent advisor.

Related: Ensuring You Always Have a Shoulder to Lean On: Why Having Someone in Your Corner Is Vital