Google My Business is a great way to connect your business to web users looking for your service. In a previous post, I explained just exactly what Google My Business is all about. Here are 3 key reasons why you shouldn’t wait any longer to get your practice on Google My Business.
Reason #1: Produce Better Search Result Information
When you list your business on Google My Business, it gives Google more awareness of who you are, what you do, and most importantly, where you are located. Here’s an example of what you can expect your search result to look like when not using this Google service. In this example, I did a search for “beaufort planning”.
Ok, so what, right? It produced search results and if you’re “The Beaufort Group” you’re doing a happy dance since you’re listed at the top. But what about the information it provides to the user? There’s a link, some preview text describing the firm and the website address to their website. Is this useful?
Now, here’s another example search I did on “veriday”.
With this example, there are 3 distinct visual enhancements between the first and second example provided by simply getting listed on Google My Business.
Note: There is a 4th visual difference but that one isn’t directly influenced by having a Google My Business listing. I’ll be sure to cover this in another post.
So, what makes the result in example 2 more useful than example 1? Simple, location information and contact information are the most common pieces of content that users are looking for when searching a business both on their desktop and mobile devices. By presenting this information instantly to the user, it saves them the time they would otherwise spend looking for that information on the website. In the “beaufort planning” example, I would need to hit Beaufort’s website to find more information.
Reason #2: Enhanced Mobile Search Experience
There’s plenty of data that points to the reasons why delivering a mobile experience is important for users. Luckily, Google has already taken this into account. Creating a Google My Business listing helps you deliver an integrated experience across smartphone, tablet and desktop. The best part is that you don’t need to know a single line of code to do that. Notice how the exact same example produces a very similar experience when I perform the search on my smartphone. The location and contact information is present first in the case of “veriday”, where a Google My Business listing exists.
Note the 3 links that Google provides:
Reason #3: It’s Free
Yep. How about that. Google provides this service to advisor practices and businesses for free. What’s the catch? Well, it really is all about data, and the accuracy of data. In particular, location based data. The data that drives 1 in 3 searches performed online on Google (not including Google Maps). Google has always been about delivering simple and useful user experiences, hence why their search results don’t have a lot of bells and whistles. Here’s one last thought. If Google believes that the accuracy of location based data is an important part of search, is it safe to assume that if you have a business name similar to another business (who may or may not be a competitors) in the same geographic area and only one of you have a Google My Business listing, that Google will list you higher in search results? Looking back at Example 1 of my desktop search, where “Beaufort Group” appeared higher than “Beaufort Planning”, imagine the result if “Beaufort Planning” had a Google My Business listing. How do you think that would change?