Bill Cates

Bill Cates, CSP, CPAE, is the President of Referral Coach International and the author of Get More Referrals NowBeyond Referrals, and Radical Relevance. He is the founder of The Cates Academy for Relationship Marketing™, as well as the host of the popular podcast

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For over 25 years, Bill has helped financial professionals move from incremental growth to exponential growth by communicating more compelling value and multiplying their best clients.   Thousands of financial advisors are using Bill’s Relationship Marketing System™ to enhance client engagement, create more effective personal introductions, and communicate more relevant and compelling value. Plus, Bill has coached some of the most successful advisors in our industry.

Before starting his current business, Bill built and sold two successful book publishing companies.  Bill is also the founding member and leader of the Million Dollar Speakers Group. In 2010, Bill was inducted into the prestigious Professional Speakers Hall of Fame (with such members as Ronald Reagan and Colin Powell).  A highly sought-after international speaker, Bill Cates has spoken at the prestigious Million Dollar Round Table six times, including the main platform in the United States, Korea, Malaysia, Australia, and India. Learn more here.

Stories by Bill Cates

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