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Persuasion is vital when communicating. The purpose of persuasion in communication is either to persuade an individual or to move an audience in a particular direction. You can persuade your audience by communicating the benefits of a particular change, process, or idea.
Now you may be asking yourself: How does it benefit you to enhance your persuasive power? Read the the following for some benefits of persuasive communication:
- Increased sales – an associate can use his or her persuasion skills to gain loyal/return customers for the company
- Enhance workplace performance – Using persuasion can help you motivate and encourage your team members, supporting the company’s success.
- Meet or exceed educational goals – As a teacher, coach, or counselor, you can persuade students to engage well with their classes and choose the right career path.
- Presentation success – Confidence in your ability to persuade others and present your ideas makes preparing for meetings easier. With proper communication training, you can effectively deliver your presentation!
- Career advancement – It pays to have employees with strong communication skills, and chances are you’ll be rewarded for improving your persuasion skills. Persuasion can also help you make a convincing case for a pay increase during a performance review.
In order to achieve persuasive communication, certain skills are required. People with persuasive skills may be born with this talent or may possess it as a natural characteristic. With practice, determination, and proper training, you can acquire this skill.
According to Indeed.com, The following skills can help you become a good persuader:
- Communication skills
- Emotional intelligence
- Active listening skills
- Logical reasoning ability
- Interpersonal skills
- Negotiation skills
Related: Presenting Your Best Self On and Off the Virtual Platform