The Power of Persuasion: Mastering the Art of Effective Communication

Persuasion is vital when communicating. The purpose of persuasion in communication is either to persuade an individual or to move an audience in a particular direction. You can persuade your audience by communicating the benefits of a particular change, process, or idea.

Now you may be asking yourself: How does it benefit you to enhance your persuasive power? Read the the following for some benefits of persuasive communication:

  • Increased sales – an associate can use his or her persuasion skills to gain loyal/return customers for the company
  • Enhance workplace performance – Using persuasion can help you motivate and encourage your team members, supporting the company’s success.
  • Meet or exceed educational goals – As a teacher, coach, or counselor, you can persuade students to engage well with their classes and choose the right career path.
  • Presentation success – Confidence in your ability to persuade others and present your ideas makes preparing for meetings easier. With proper communication training, you can effectively deliver your presentation!
  • Career advancement – It pays to have employees with strong communication skills, and chances are you’ll be rewarded for improving your persuasion skills. Persuasion can also help you make a convincing case for a pay increase during a performance review.

In order to achieve persuasive communication, certain skills are required. People with persuasive skills may be born with this talent or may possess it as a natural characteristic. With practice, determination, and proper training, you can acquire this skill.

According to, The following skills can help you become a good persuader:

  • Communication skills
  • Emotional intelligence
  • Active listening skills
  • Logical reasoning ability
  • Interpersonal skills
  • Negotiation skills

Related: Presenting Your Best Self On and Off the Virtual Platform