The Best Message for Clients in a Down Market


There’s a secret to client communication when big corrections happen. The secret is in the word “communication.”

You may have had thoughts like:

  • “My clients are comfortable with market fluctuations. I don’t need to say a thing.”
  • “The less I say now, the better.”
  • “I don’t want to cause alarm, so I’m not going to communicate. (Maybe they’re not even thinking about the market.)”

If any of these are part of your communication strategy, you should be prepared to lose clients during corrections.

Don’t want to lose them? Then it’s time to build your Emergency Kit. Here’s what to say.

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