How Website Design Impacts Sales and Conversion Rates

Written by: Gia Kessler

Every business owner wants to boost their sales. Every action you want visitors to take will take you one step closer to getting more sales. Although your site will be bringing you more leads, you need to have a consistent increase in revenue if you want your business to thrive. 

Fortunately, it only takes several simple changes in your web design to boost conversion rates and improve sales. 

If you own a business, then having a website is vital. You don’t want to lose out to competitors who already have one. There are millions of shoppers online looking for everything from books to houses and many more. 

It’s also highly likely that your competitors have seen how effective a website can be for their business.  Accordingly, they are successful with sales and conversion rates.

Improve How Website Design Affects Your Sales and Conversion Rates

There’s a direct link between website design and conversion rates. To convert, you first need to attract traffic from sources like ads, search engines, promotions, direct links, etc. 

At Sytian Productions (web design Philippines), we tell clients that after visitors arrive at your site, they need to find it engaging and appealing. The content in it should match their expectations so that they’ll consume more of it. 

In the same way, the sales funnel should be simple to follow with understandable, logical steps and a clear conclusion. It should record interactions where users come from and what they did. Failing to provide these can result in poor visitor retention and low conversion rates. 

Now, here are some ways how your site design can affect your overall sales and conversion rates: 

Creates A Great First Impression

First impressions matter. It only takes users 0.05 seconds to form an opinion on your site, whether they like it. Most first impressions are design-related. Meaning, it’s the main reason people mistrust or reject a website. 

Most of it depends on structure, spacing, colors, symmetry, fonts, amount of text, etc. These are the elements that will attract more people to your site. 

Good Design = Credibility = Sales and Conversion Rates

This one is plain and simple. Design is one of the most significant factors in whether prospects think your business is reputable or not. 75% of consumers say that a company’s credibility is based on its site design.

If a company shows that they care about its digital appearance, customers will think that the company is invested and passionate about what they do. Your site won’t convert if your site design doesn’t inspire confidence and security in your customers.

Having a bad site design is one of the main reasons they don’t trust a site. Fewer conversions mean that you’re losing on sales.

Delight Your Customers

If you have dissatisfied customers, they’ll complain, and news will travel fast. The cost of these issues tends to be higher than getting them right from the get-go. A poor design, like too many clicks to get things done, can’t to locate the content, or seamlessly execute a transaction, will keep you from reaching your full potential. 

You need always to be testing and tweaking so that you won’t be wasting money. Understand your customers so that you’ll know why they are visiting your site. Make the entire process seamless for them, and they’ll love you for it. Earning the respect and confidence in your website will also earn sales and conversion rates.

Boost Your Online Presence

Online shopping has revolutionized the way people shop these days. It’s also worth noting that before they decide to purchase anything online, they’ll use Google for research and recommendations. 

Remember that Google is all about providing users with the best online experience. Therefore, a bad site design damages your online presence and search engine rankings. No matter how good your products and services are, they’ll opt for somewhere else if it’s difficult to find you online. 

Investing in a high-quality and well-designed site helps you improve your brand image and online presence and ensures that your target demographic can easily find you. 

Higher placements in search engine results pages (SERPs) can generate more eyeballs and traffic to your site, boosting conversions and sales. 

Inspires Users to Take Action

One of your main goals is to entice visitors to purchase a product from you or use your services. But if you have a poorly designed site without clear call-to-actions, customers will browse through it and then move on to another one that makes it easy to purchase. 

You need to have a well-designed site with strategically positioned CTAs that will somehow encourage people to interact with you. A website that doesn’t inspire action from prospects will only cost you lost sales and lose out customers to your competitors. 

A Mobile-Friendly Website Can Boost The Conversions

52% of all website traffic comes from mobile devices. That’s why you need to adopt a mobile-friendly design for your site. 

Helpful Tips: Sales and Conversion Rates

1. Keep the site menu simple, allowing visitors to access the most helpful content on your site.

2. Your navigation should allow one user to move from one topic to another. Integrate sticky navigations, anchor links, ‘back to the top’ links, etc.

3. Decrease the amount of CTAs on your mobile site. Instead, place the necessary action that you want visitors to take upfront. 

Reduces Bounce Rates

Bounce rates are the number of people who visit a site and leave after viewing only a single page. 

A fast-loading site will engage more people, giving them more opportunities to interact with your site for extended periods, lowering the bounce rate. 

Sales and Conversion Rates In Summary

Like any other e-commerce site or brand, you want to create a positive impression with customers and prospects. Therefore, an excellent site design is essential. Since web design can be extremely tricky, you can apply these tips to your website improvement to boost conversion rates. 

You can transform your site into a sales tool that sells to your customers by following the mentioned tips for sales and conversion rates.

Gia Keasler is a contributing writer based in NYC. She usually writes about running and funding a startup and how to make it successful. She also does brush pen calligraphy as a hobby.