Establish Your Marketing Foundation First to Avoid Costly Mistakes

You know what marketing is, right? But what about the difference between foundational and growth marketing? 

In this episode, Matt Halloran talks to John Wernz, a seasoned marketing expert in financial services. They reveal why knowing the difference is key to marketing success — and why doing foundational vs growth marketing in the right order can save your marketing budget. Spoiler alert: John recommends getting your foundational marketing right before pouring money into growth in order to maximize the leads you generate and ultimately close more business.

Matt and John discuss:

  • The major differences between foundational and growth marketing
  • How to quickly nurture and connect with leads
  • The role of center of influence (COI) marketing in a thriving advisory practice
  • And more

“But so many times, people skip foundational marketing. It drives me bananas. And you don’t have the social proof, and you don’t have the influence — people are going to go to your website, and they’re going to be like, ‘What? No, I’m not ready to work with you.’” – John Wernz

Related: Building Unbreakable Client Relationships Through Storytelling