7 Ways Advisors Can Connect With Prospects Online

Your website is often a potential client's first introduction to you and your firm - so how can you make a personal connection with website visitors despite not getting to introduce yourself in person? Samantha Russell, CMO at Twenty Over Ten, is diving into the web design tips you need to create website that showcases your personality and unique skills.

How do you make a connection with prospects visiting your website?

1. Write your bio in first person

2. Use colloquial language

3. Include a video of you saying hello

4. Be funny

5. Address their problems

6. Be explicit about your solutions to those problems

7. Tell stories in your copy

Related: Going Independent? Launch Timeline and Costs for a New Website and Social Media